Viacom is nipping on the social networking backchannel which is a functional stay our cross media sim approach, but the Hills property is such crap content (but the commerce play will work for the snarky at heart) and watching kids (re)mash just seems a HP product placement ops. Although shrewd mktg, it's a stretch as topical narrative TV, but who knows mashup camps and tools are the rage and I do love my Backbase and JackBe
http://www.nytimes.com/2008/09/11/business/media/11adco.html?_r=1&oref=login
http://www.newsvine.in/2008/09/10/mtvs-next-step-in-social-networking-backchannel-2/
http://www.nytimes.com/2008/09/11/business/media/11adco.html?_r=1&oref=login
http://www.newsvine.in/2008/09/10/mtvs-next-step-in-social-networking-backchannel-2/
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